ABSTRACT
The regions of Ukraine with similar values of indicators characterizing the development of tourism in 2020 under the impact of the COVID-19 pandemic are grouped using cluster analysis. It is proposed to modify cluster analysis by taking into account clarifying weighting factors and correcting penalty functions. The five clusters of the regions of Ukraine are singled out and the peculiarities of tourism development within each cluster are characterized. © 2022 IEEE.
ABSTRACT
This article aims to determine the impact of the human factor on the security of information resources of enterprises during the Covid-19 pandemic. The theoretical section of the article describes the phenomenon of the human factor in the security of intangible resources, and isolates the most important mistakes noted in the literature made by employees, clients, and business partners, affecting the level of security of the information system of business entities. The empirical section of the article contains an analysis of selected, current research by recognised business intelligence companies around the world, providing for the impact of the human factor on information security, along with comparing them to data from before the Covid-19 pandemic. The presented research was conducted both among the IT staff as well as persons who on a daily basis manage information resources in enterprises. The data was acquired with the use of electronic questionnaires and through an analysis of data coming from particular security software produced or distributed by the authors of reports. The research results contain an applicable, critical analysis. It has been proven that the current Covid-19 pandemic affects the security of information resources, and that remote work practiced in modern enterprises carries an increased risk of errors in information management. The purpose of the article is to present how changing the way of working during the pandemic affects information security, and to show the problems which modern enterprises are facing. © 2021, Czestochowa University of Technology. All rights reserved.
ABSTRACT
In conditions of the deep crisis caused by the COVID-19 pandemic, there is an urgent need to find effective ways to reboot the tourism industry. Territorial branding as a tourism marketing tool is one of such ways. Therefore, the purpose of this article is to compare the features of tourism branding in Ukraine and Poland, taking into account the impact of the COVID-19 pandemic on the tourism industry and consumer behavior. The study is grounded on the use of general and specific methods based on a systematic approach to the study of tourism branding opportunities in Ukraine and Poland before and during the COVID-19 pandemic: analysis and synthesis - used to compare the competitiveness of tourism, brand, development status and trends in the tourism industry of countries;deduction and induction - used to describe the impact of the COVID-19 pandemic on tourism development and outline the problems of competitiveness of countries' tourism;ion and generalization - used to provide recommendations on how to improve countries' tourism branding. The article revealed that tourism plays a significant role in the economy of Ukraine and Poland and is closely linked with other industries. A comparison of the weaknesses and strengths of the countries' tourism competitiveness made it possible to identify basic components that need to be improved. It was found that Ukraine and Poland are in constant search of optimal tourist brands. The authors investigated the specifics and retrospective development of tourist brands by government bodies in both countries. The concept of the latest versions of the tourist brand is to show Ukraine as an open, modern country where all the most interesting things are happening right now (Ukraine NOW), and Poland as a country that can expand the imagination of visitors (Poland. Move your imagination). Based on a comparison of various international rankings levels of tourist brands of these countries, it was found that Poland has a much better performance than Ukraine. In addition, the authors thoroughly investigated the effects of the COVID-19 pandemic on tourism development in both countries and changes in tourism consumer behavior. The article offers recommendations for improving the tourism brands of countries, taking into account the new epidemiological conditions.
ABSTRACT
The improvement of global Internet access and the COVID-19 pandemic, which necessitated mass testing of online teaching methods, have forwarded the competition between higher education institutions from the regional level and the struggle for the rich student into the competition for students in all countries. The paper aims to determine the influence of the rating of higher education institutions on the interest of Internet users by conducting a comparative analysis of the popularity of the official names of higher education institutions in search queries in Ukraine and Poland. To do this, a comparative analysis of the change in the interest in leading higher education institutions in Ukraine and Poland in search queries in the Google search engine is carried out. The analysis is performed using the Google Trends web application. As a result, it is found that a high position of the university in the national ranking does not guarantee more search queries about it on the Internet by both national Internet users and users from the neighboring country. In general, Internet users continue to be most interested in universities located in their region at the time of the search. © Yulia Bondarenko, Solomiya Ohinok, Artur Kisiolek, Oleh Karyy, 2021.